If you’re looking for good returns from
your marketing techniques, having the right collateral by your side is a must.
It can be extremely cheap to print a badly designed flyer at a mass production
rate. However, if it does not solve its purpose, all your money is wasted. The
response rate is much higher in the case of professionally printed leaflets and
thus, you must plan your marketing collateral with the right partners.
1. Simplicity
Matters
Remember that a clear and simple leaflet
will work much better than a busy or confused leaflet. You only have limited
time to grab your viewer’s attention so make sure to do it the right way. Use
only your brand colours rather than making the leaflet too colourful and always
keep your text direct and succinct.
2. Language
Plays a Crucial Role
When designing leaflets, it is important
to be persuasive without unknowingly speaking in an aggressive or harsh tone.
Opt for small punchy sentences that will be more memorable and communicate your
key USPs in a professional and knowledgeable manner. Make sure to avoid any
grammar or spelling mistakes in your text as they will considerably lower your
chances of a response.
3. Think of Your
Purpose and TG
In order to properly define the folds and
layout of a leaflet, it is important to first define its core purpose. Also,
based on who is going to be reading your leaflet, your text, colours and design
will be impacted.
4. Planning the
Distribution
Before starting your leaflet printing in Gurgaon, it is
important to plan your distribution – how these leaflets will reach your
customers, where they will be placed and what duration will they last for? This
will largely affect the quality, size and paper you should choose for your
printing.
Above all, have a reliable company by
your side for a fast and efficient result. If you’re looking for offset printing in Gurgaon for
corporate leaflets, contact Red Prints at 8447933986 or visithttp://www.redprints.in/
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